The Kentucky Higher Education Assistance Authority (KHEAA) today announced the launch of the KHEAA Student Loan Marketplace Web site. This loan comparison resource can be accessed at www.kheaamarketplace.com. It provides side-by-side comparisons of personalized private loan rates and terms to students attending colleges and universities served by KHEAA in the state of Kentucky.

"In today's difficult economic times, higher education is becoming an increasingly vital asset in the workforce," said Finance and Administration Sec. Jonathan Miller, chair of the Governor's e-Transparency Task Force and member of the Governor's Higher Education Work Group. "We believe the KHEAA Marketplace will be a valuable tool to provide transparency and offer assistance to Kentucky families in their search for the most affordable way to send a recent high school graduate to college or for working adults to return to college in an effort to advance their careers."

Instead of showing students a range of rates or "as low as" advertisements, the KHEAA Student Loan Marketplace delivers personalized rates and terms to users based on their own credit information with a complete listing of loan terms, including Total Cost, Monthly Payment, Interest Rate and APR.

The Marketplace enables a safer, more efficient loan shopping experience for students by using a single credit report to match borrower information with multiple lenders' products, and allows them to choose which lender, if any, receives their information.

To read the full press release, click here, and visit the KHEAA Student Loan Marketplace at http://www.kheaamarketplace.com.