Credit Union Student Choice, a credit union service organization that provides turn-key private student lending services to more than 80 credit unions across the country, and Overture Technologies announced today a marketing alliance to bring a competitive source of capital to students and families searching for ways to pay for higher education.

As a result of the recent reduction in private lending by traditional lenders, many colleges and universities have struggled to find sources of capital for students who need loans to finance their education. Through their alliance, Student Choice and Overture will be connecting students with attractive loan products from not-for- profit credit unions through Overture’s Student Loan Marketplace.

“Credit unions have historically been an untapped resource in the student lending field, and given the contraction in this space, have a tremendous opportunity to bridge the gap,” said Jon Jeffreys, President of Student Choice. “As not-for-profit cooperatives, credit unions not only have financial strength, but also a long- standing ‘people helping people’ philosophy that allows them to deliver fair-value private student loans to students and families at a time of critical need. We’re pleased to make our credit union partners aware of Student Loan Marketplace, as it provides an innovative vehicle through which they can market these affordable loan products to students.”

To read the full press release, click here, and visit Overture's Student Loan Marketplace at http://www.overturemarketplace.com.